Community Workshop and Social Gathering to Brand North Bend

A North Bend Branding Team was formed early this year. The team’s objective was to
undertake a “Brown Paper Exercise”, a structured creative process that would develop a number
of products:
Identification of the target market for the City’s promotional activity. The core brand elements that highlight what North Bend has to offer. An inventory of marketable “brand assets” that will attract the target market. A Brand tag line (i.e. “Ahead of the Curve”) Implementation activities and events to establish and re-enforce the brand

Taglines should meet the following filter:
North Bend successfully offers: Outdoor Recreation
Target Market: Outdoors, Active, Health Lifestyle, Environmentally Aware

Example taglines from the Branding Team:
* Small Town Big Adventure
* Outdoors at Your Doorstep
* Launch Your Adventure

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